Search Engine Results don’t just happen; the RankMath SEO Plugin helps
When someone hires me to build them a website, they usually do it expecting their website will get visitors. But, as I often remind my clients, creating a website and then driving traffic to that website are two different things.
Your website won’t just appear at the top of Google searches without some work put in.
Thankfully, there are some tools available to us to help ease making our website as search engine friendly as we might make it. My favorite tool for this task is a WordPress Plugin called RankMath, which I use on my website.
What is RankMath?
RankMath is a Search Engine Optimization (SEO) plugin for WordPress websites. This plugin makes it easier for anyone to optimize their content with built-in suggestions based on widely accepted best practices for SEO.
What does that mean for you?
With RankMath SEO, you can easily customize important SEO settings, control which pages search engines index, and how you want your website to appear in search with Schema.
Tools that easily help you grow
Unlike other plugins I’ve used before, like Yoast SEO (which seems to be the most popular), RankMath does more than remind me to choose and use keywords. RankMath lets me see how every post and page is ranking right from my WordPress Dashboard.
I love that I’m able to view search traffic, impressions, clicks total keywords, click-through rates, average position, and so on for each page or post. I can see all the keywords this piece of content is ranking in the top 100 for. Yay.
Within RankMath, I’m also able to integrate with other platforms like Google, Google Search Console, LinkedIn, Pinterest, Facebook and Twitter. No more pasting code from these platforms into my website’s theme. It’s right there in Rankmath.
Maybe I just notice the huge timesaver this is because I build websites for a living.
As a website developer, I appreciate is how small and efficient this plugin is. The Rankmath SEO plugin doesn’t slow my site down. This is huge, because Google does factor in page load time into your search engine ranking. It’s counterproductive to have your SEO plugin slowing down your site, right?
I’m a little on the competitive side, so I love it when I can gamify some relatively boring aspect of my work. That’s why I love the Rankmath SEO plugin’s list of the posts and the keywords that performed best each week. It’s like watching soapbox derby for SEO nerds.
I know I’m probably the only person on the planet who gets a thrill looking at a graph in Rank Math showing my traffic and SERP rank trending upward.
Along these lines, I can also keep track of changes in position on the SERPs. Did one of my posts or pages move up or down in the search engine results this week? This is helpful information to know if you want to grow your website and develop a consistent flow of traffic.
