Do you struggle knowing what to say on your website? You’re not alone. Writing website content can be a real struggle.
This is why I wrote Better Words. As a web designer and developer with over 18 years of experience, I have helped my clients figure out what to say on their website for maximum effectiveness.
Writing your website copy can be overwhelming to the novice. I wrote this book about website copywriting to help out website owners who want to do their own content creation. In Better Words, I’m going to work with you to develop a strategy so you’ll figure out what to say on your website and speak to your audience.
Knowing what to say on your website is key – Get your message right first!
What to say on your website is more important than most other parts of your site. If you don’t get your message right, no amount of pretty web design is going to make your website succeed the way you expect it to.
Whether you’re considering getting a website for your business, or you have a website that isn’t meeting your expectations, Better Words will help you get your website’s words working for you.
Content is a crucial part of the design process.
At the heart of good design is using design to communicate your message effectively. I believe the words you use on your website are foundational to your website, working hand in hand with the design elements.
What your website looks like (that is, the design) should be aligned with knowing what to say on your website (your website content).
Both of these should work hand in hand.
This book will guide you towards creating content for your website and social media (as well as email marketing, if you go that route) that helps your customer base, attracts your target audience, and helps you reach your goals.
“Better Words: Knowing What to Say on your Website” works as your guide for a solid foundation.
Unlike most books on website content, Better Words focuses on marketing principles as it relates to writing, to help you write the content you need to help your website increase in visibility and conversions.
I believe it’s important to craft content for your website that not only speaks to your audience, but also helps your website have the best chance at succeeding in the search engines and social media algorithms.
Knowing what to say on your website can make or break you as far as success. The most important part of your website is your content on your website. Your success rests on knowing what to say on your website.
In Better Words, you’ll find:
- Marketing, planning and writing principles working hand in hand
- Practical application across different online platforms
- How to use your website as a hub to send your target audience to.
- How to optimize your content with readers and search engines (SEO) in mind.
- Next steps at the end of each chapter to put these principles into action.
