4 Benefits of Using WordPress for your Website

With its flexibility and ease of updating (even for non-techies), I choose WordPress when building websites for my clients.

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You might assume that WordPress is strictly a blogging platform. It’s not. The WordPress website platform is extremely flexible to meet any website need you have. There are many benefits of Using WordPress for Websites. Here are my favorites.

Benefits of Using WordPress #1: User-Friendly Content Management

One of the biggest advantages of WordPress is its intuitive content management system (CMS). 

What does that mean in plain English? 

With WordPress, your content and the design of your site (the complicated part) are easily separated. This means even someone without web design experience can make minor updates to a website built professionally in WordPress.

You don’t need to be a tech expert to create, edit, or update your website’s content. 

This benefit of using WordPress allows businesses like yours the flexibility of either keeping a web designer like me on retainer for updates, or allowing a member of your staff to make minor updates.

Benefits of Using WordPress #2: Plugins and other Add-Ons Add to the Flexibility

WordPress offers an extensive library of plugins that can transform your website’s functionality. There’s a plugin for almost every need you might have, which makes it easier for DIY web designers as well as cutting costs when using a professional to set up your website.

Hot tip: when considering a plugin, always check the reviews, and when it was last updated. If it wasn’t updated in the last 6 months or has terrible reviews, pass on that one.

Benefits of Using WordPress #3: WordPress is an SEO-friendly Platform

SEO stands for Search Engine Optimization, which is the art and science of getting your website found in the search engines. Not every website platform is made equally. Even if some have SEO tools built in, that doesn’t mean the search engines can easily index the website, and rank your pages in the search results.

WordPress is SEO-friendly by design, with clean code, mobile-responsive themes, and plugins like RankMath SEO that help you optimize your content for search engines. This can improve your website’s visibility and attract more potential customers.

I’ve worked as a contracted white-label website developer and tech support for a few different marketing agencies over the years. In that time, I’ve had to fix Google indexing errors on many different websites. WordPress websites index easier, and give easy to fix errors when there is a problem. Other platforms, not so much. 

Benefits of Using WordPress #4: Your Website Grows with your Business

I love humble beginnings, but I also love seeing my clients grow over time. One of my favorite benefits of using WordPress is scalability. As your business grows, your website can easily grow with it using WordPress. In fact, WordPress is designed to grow with you.

For me, as a web designer, it’s not uncommon to have a client call me up, wanting to add ecommerce to their site after a few years, or expanding into affiliate marketing on their blog.

Change is inevitable, and WordPress makes it easy.

Your website is your business’ 24/7 sales team, always getting the word out about your business. WordPress provides a powerful yet user-friendly solution for businesses and organizations built to grow.. With its easy-to-use CMS, flexibility, scalability, and strong community support, it empowers non-techies to create and manage professional websites. 

If you want to know more about the benefits of using WordPress for your website, use the button below to contact me to discuss this further, or check out other articles on my blog.

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